SWOT analysis Essay Example | Topics and Well Written Essays - 1250 words

SWOT analysis - Essay Example This is followed by analyzing the internal and external factors that complement achieving of these objectives as well those which hinder achievement of the same objectives. It therefore gives business leaders a sense of direction and changes which need to be made to achieve the set business objectives. A business stands a better chance of success if they do understand the opportunities which exist in a particular market segment. A company can also exploit the weakness of a competitor n meeting market demand. At the same time a SWOT analysis can help a company avoid a saturated market or taking on an established competitor (Snelling, 2012). A detailed SWOT analysis helps a company identify potential hazards before entering a market. This is crucial in laying strategies to overcome these risks. These risks include those that a business entity has no direct control over such as the economy, forex rates or government policy. It is always the goal of any business to increase profitability while reducing costs. Identifying the strengths of a business helps in optimal allocation of resources (Snelling, 2012). For example the company can know how much it should spend on advertising, public relations activities as well as social responsibility depending on its position in the market it operates. Conducting a SWOT analysis helps a company identify vulnerable areas in its operations which can be used by competitors to their advantage. Identifying these weak points helps a company lay contingency plans to improve and deter external threats by competitors. The first step involves assembling the SWOT team and setting the SMART objectives which need to be achieved by conducting the SWOT. The objectives of course should be specific, measurable, achievable, realistic and time bound (Ferrell & Hartline, 2012). For example a SWOT analysis can be about expanding to a new market or starting a new product line. The second step is understanding the business

My hero in life Essay Example | Topics and Well Written Essays - 2000 words

My hero in life - Essay Example k up to and it is she who has taught me and my siblings that nothing is impossible in life if one is dedicated enough and is willing to work really hard to get what one wants in life. It is my mother who taught to us the value of hard work and dedication in life. I am proud to say that my mother instilled in me and my brothers and sisters some important values and ethics that act as a guiding star in our lives, whenever we feel that we are in the need of some direction and motivation. I consider myself indeed very lucky ad privileged to acknowledge that I got a mother of that stature and character. My mother’s name is Amena and she is 49 years old. My grandparents did tell me that right from her childhood she was an exceptional child who was always fond of learning new things. In a social context, my mother also happened to be a really bonding person who liked interacting with people and making new friends. She strongly believed that one should work hard and must do one’s best to serve the community in which one is born. She was very much admired by her friends and relatives who considered her to be an intelligent and loving person and took her to be an admirable personality. My mother was born and raised in Saudi Arabia in Al Taif. As per my grandparents she happened to be a very devoted, obedient and sincere child who was fond of studies and learning. She happened to be a really sweet person who took great pains to serve her parents and siblings. She was deeply admired by everybody in the family right from the time she was a small child. As per my grandmother, my mother had a passion for learning new things and she wanted to be somebody in life. At the same time it was her firm faith that one should not be selfish in one’s pursuits. One should also work hard to give back to the community in which one is born. In other words she happened to be a very social person who believed in contributing to the community and the society into which she was born. As per